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Abstract

#Acupuncture Clinic Marketing RSS Feed

Acupuncture Clinic Marketing

Acupuncture Marketing and Advertising

The Best Resource for Growing Your Practice

November 6th, 2010 · 1 Comment

It's not too late! If you aren't already signed up to have up-to-date
marketing information delivered directly to your inbox, do so here:->

I've found the best resource to grow your practice, ever.

I've mentioned Brooke Thomas before. She struggled for 3 years as a
Rolfing practitioner. Every mistake you've made, Brooke probably made
it too. Or worse.

Three months after she figured out how to market her practice, she had
a months long waiting list.

It wasn't an accident. She's done it more than once. The last time
she moved to a new area, and was backlogged for months before she even
opened her doors.

I'd say that Brooke knows her stuff. And she's one of those shiny
people you know if you met them, you'd be great friends with them.

Brooke created the "Practice Abundance Course" to help any holistic,
alternative or complementary practitioner figure out how to get new
patients. It the most thorough resource I've found, and I've paid
thousands investigating everything that might work.

Anything I've paid, Brooke probably paid more. She's a marketing
junkie so you don't have to be. She also is a results junkie - I can
see how she's eliminated the stuff that DOESN'T work. She's also
brought in many other experts to contribute their own material. Looks
to me like no expense or effort was spared to put together the best
resource possible.

And she also has an online forum as a resource to offer encouragement
and support.

The crazy thing is, she's opened her course to everyone - and you get
to choose what you'll pay. You decide what it's worth to you, and/or
what you can afford. Brooke is using the honor system. (This is a lot
like the community acupuncture model.)

Maybe you're struggling - or not. If you don't reliably have new
patients coming in and a full backlog, I really recommend checking
Brooke out.

If you do take advantage of her course and her price, please be fair to
Brooke... and yourself. Remember this is an investment. Plan on
making back what you paid for the course, many times over - and get the
peace of mind that comes with knowing you have more than enough
patients. You can't put a price on that.

Check out the Practice Abundance Course here. Or if you're not
interested in the course at the moment, get her Practice Building 101
book for free and make sure you're not missing something in your own
efforts to get patients.

Read -> 1 Comment or leave your own...Tags: Resources

Results ARE Typical

July 23rd, 2010 · 2 Comments

I received an email not long ago which included:

Have you heard the latest FTC hoopla?

The gummint "chatter" about how they are reviewing the testimonial
laws and (from what I've seen) making them so tight, it won't hardly
even be worth using testimonials anymore?

Ooh. I -love- testimonials. So this made me nervous.

If you think about it, word of mouth is an informal, impromptu
testimonial. I encourage people to use testimonials on their websites,
and I actually had a testimonial feature coded so that patients could
brag about their acupuncturist on every page of their site. You can
see examples here, here and here.

They work.

I've previously talked about testimonials. If you look at that page,
you'll notice in the comments that some people are skeptical. They're
the ones who don't use them.

So... if the FTC is going to make the laws "so tight, it won't hardly
even be worth using testimonials anymore?" I was a little worried.

Turns out there's no need. I looked up the FTC guidelines on
testimonials and endorsements.

The big issue is that a lot of ads show testimonials from people, but
disclaim them as "results not typical". The FTC won't allow using
atypical results to mislead customers. They basically require if your
results are not typical, you either:
1. Have adequate proof to back up the claim that the results shown in
the ad are typical, or
2. Clearly and conspicuously disclose the generally expected
performance in the circumstances shown in the ad

Funny thing is that when it comes to acupuncture, results ARE typical.
So neither of the above really apply. It is typical when:
* Years of pain leave the body.
* PMS becomes hardly noticeable, instead of 3 days of suffering.
* Babies are conceived.
* Anxiety is relieved.
* All kinds of chronic conditions go away, or are minimized.

I love that with acupuncture - results are typical.

The first thing I do when visiting any acupuncturist's website is look
at their testimonials. I'm really, really proud of the profession, and
the results you get.

(Note that I'm not a lawyer - there's still a chance that the
government can get their undies in a twist for some stupid reason, so
take care. But so far it looks like the way we use testimonials is
just great.)

What have testimonials done for you?

Read -> 2 Comments or leave your ownTags: Issues · Website

Read Before New Years!

December 29th, 2009 · 6 Comments

Most people think that having a website is enough to ensure a steady
stream of patients. Most websites bring in 3-6 patients a month
without fail. But unless people can find your website, it's like
having a beautiful clinic ... way out in the woods where no one can
come visit. There's no way they'll become a patient. No matter how
beautiful that clinic (or website) is, it's still a huge failure.

The secret to having a successful website is having a website that gets
found.

That's it.

It may surprise you, but being having your website found is even MORE
important than having a gorgeous, appealing site! The most common, and
cheapest way of being found is through the search engines. Having your
website show up well in the search engines is the difference between
several new patients a month... or none at all.

Last time I checked, Frank Prieto charges about $349 a month to provide
websites that dominate the search engine listings. I highly recommend
him if you're in a very competitive market, like NYC, Chicago, Atlanta,
Vancouver, etc. If you don't quite have that much competition, you have
another option.

Frank has a course that costs $47 a month on how to promote your
practice through your website. In it he details the basics of what he
uses in his $349 service. Most people just need these basics.

There's no need to pay $349 a month or even $47 a month. Until New
Year's Day, Frank is letting you have his course for just $10 a month.
It's worth it. Remember, Frank normally charges $349 for his services,
each and every month.

If you use his course, you can build up your own website, it costs just
$10. And once it's set up, you don't have to pay him.

I believe this is so important, I'm making it free to subscribers to my
website service. If you already have a website with me, just sign up
through the above link, and send me an email saying "I signed up with
Frank". I'll refund you every penny of the difference.

Pretty much everything that Frank mentions is already built into my
website service, and taken care of almost automatically. But having
the details laid out is very valuable. Don't forget, Frank does this
for a living and charges a small fortune for doing this kind of website
promotion.

Now, I want to warn you about one thing. You may find Frank's sales
letter kind of jarring and a turnoff. That's OK.

Just hold your nose and click the signup link as fast as possible.
You'll find that signup link here.

It's only $10, and is worth it. If you're a client of my website
service, it's free for you, because I want you to succeed. And yes,
this offer is available to new website clients.

Read -> 6 Comments or leave your ownTags: Issues

The Well Practice

December 29th, 2009 · 2 Comments

You'll want to read this free, 33 page ebook I found just yesterday.
Head over to The Well Practice and grab it. It's called Practice
Building 101: Your I-Don't-Have-to-Feel-Like-An-Icky-Car-Salesman-Guide
to Growing a Thriving Wellness Practice. There's also a free e-course
at the same site where Brooke (the author) talks about avoiding the
problems she's had while building her practice. I haven't seen the
ecourse, but the book is worth reading.

Here's a good excerpt that I liked:

CREATING A TRAIL OF INFORMATION BREADCRUMBS

I find that when most wellness providers express their distaste for
marketing, it's because marketing falls into the "buy my stuff"
category in their minds. It seems the true job of marketing is to find
a way to get people to hand over their money. This (clearly) reeks of
manipulation and only deepens our hatred of the "M" word.

The best approach for practice building is to create opportunities for
potential clients to form a relationship with you before they hire you.
Because our fields require so much intimacy and trust, people are going
to want to feel like they can know you before they know you. I've heard
the "buy my stuff" approach likened to an inappropriate marriage
proposal. Imagine seeing someone across the proverbial crowded room and
sparks start to fly. As the two of you move closer to one another,
you're both flirting. Then, once you're face to face, the first words
out of your mouth are, "Let's get married!" It just doesn't happen that
way. You flirt, you talk, and you deepen your "relationship" before you
even decide if you want to have a first date.

Interesting way to put it, isn't it? Brooke gets it. It's free.
Check it out. Then if you want, leave a comment below to convince
other people to check it out.

Read -> 2 Comments or leave your ownTags: Issues

Talking About Your New "Toy"

September 14th, 2009 ·

My son Brady has a yo-yo. It's a nice butterfly yo-yo, and he can't
put it down. I even took him to the library and tricked him into using
the catalog for the first time to find a yo-yo book to learn new
tricks. He was so excited he forgot he didn't know how to use it.

Brady keeps talking about his tricks and wanting to show them off.
"Dad! Daadddd!!! Watch this!" It's not enough to show me Cats Cradle,
UFO, Walk the Dog, Loop the Loop, he has to talk a blue streak about it
too.

I even hid the yo-you from him for a month when it was getting out of
hand. He was using it while getting ready to go out, getting ready for
bed, even tying his shoes! Too much.

Funny thing is, the New Toy Syndrome applies even worse to grown-ups.
Even the best, high powered salespeople and companies with million
dollar marketing budgets have it happen. What happens is a company
will introduce a great new product with expensive advertising and a
huge sales push.

And often it flops.

Makes no sense, until you realize that these salespeople are talking
about their new "toy" nonstop. The customers just aren't actually
interested in the toy - they're interested in what the toy can do for
them. So it works out that the new and improved gizmo starts to sell
well only after the initial excitement dies down.

Fact is, the customer isn't interested unless they see exactly how it's
going to help them. So the sales force only starts succeeding when
they stop talking up the toy, and start talking TO the customer.

Many acupuncturists are the same way. Especially the new ones. They
are so excited about their healing art that they just won't stop
talking about it. (Can't blame them, you do have to admit Oriental
medicine is pretty cool.)

A couple weeks ago, I received an email from a new acupuncturist. In
Never Market Again, I explain how your marketing should be like a
slippery slope leading people in the front door of your clinic to
become your patient. She said that "I was reading about the slippery
slope which just made me laugh, because I think my slope is actually
going out of my office instead of in. "

I think you already know what I'm getting at.

She's almost certainly talking too much about her new toy, and not
enough about the patient.

I don't even have to ask.

Now we both agree, Acupuncture is amazing. Right? Just remember, new
people just don't get it yet. They're worried about their own
problems. That's exactly what they walk in your door looking to have
handled, so why talk about anything else?

Now I'm not saying you shouldn't feel free to talk about your toy, your
art, your passion. That excitement come across and be infectious. It
WILL sell people on being your patient.

But only if you listen first! You must be able to explain just how
acupuncture relates to your patient's problems. In a way that they can
understand. Then they'll get that acupuncture is really awesome.

And they'll start referring.

Like crazy.

I promise.

Everyone what walks in your door is potentially your biggest fan... and
unpaid salesperson. Just be careful how you reveal your "toy," and
you'll be fine.

Now, can I talk a little bit about my "toy"? I wrote Never Market
Again, and it's about getting new patients through word of mouth. It's
incredibly effective. Super easy. And a lot of fun.

People LIKE talking about interesting things. And they like helping
other people. Acupuncture is both interesting and a huge help. So
you've got it made - your existing patients will bring you new
patients. Then those new patients bring more new patients. And on and
on.

It's not unusual for me to hear from acupuncturists doubling their
practice within months. Then doing it again before a year is up. I
believe if you put your mind to it, all it will take to double your
practice now is 4-5 months.

Aren't new toys great? Check it out.

-> Click to CommentTags: Issues

The Angry Pharmacist

September 14th, 2009 ·

I've got a pharmacist waiting to answer my (our questions). She's
constantly making comments like "You don't know how bad it is" and "You
wouldn't believe what the pharmaceutical companies are doing!"

So help me out. Leave some good questions in the comments section
below, and we'll get some answers.

This should be interesting!

-> Click to CommentTags: Issues

It's Not Working

August 24th, 2009 · 46 Comments

Healthcare is a huge, huge cost in the US. Our healthcare expenses are
about half the size of the complete Chinese economy! Our healthcare
makes up 1/6^th of the economy. Of every hundred dollars the average
American spends, $16.52 goes to healthcare. $238,000,000,000 in 2008
alone.

This is just sick (pun intended).

Isn't this telling us something? I think so. Two things: [Read more
->]

Read -> 46 Comments or leave your ownTags: Articles · Issues

Ready, Aim, Fire... or Ready, Fire, Aim?

August 17th, 2009 · 5 Comments

I'm continually shocked at how many acupuncturists are focusing on the
wrong things. It happens ALL the time. I'd guess most business owners,
let alone acupuncturists, go through the same thing. If you don't have
enough patients/clients/customers, what should you be doing?

Obviously... getting some!

I offer business building coaching, but right now I don't have ANY
coaching clients. There's a good reason why.

Almost without fail, the folks that want coaching [Read more ->]

Read -> 5 Comments or leave your ownTags: Articles · Clinics · Issues ·
Resources

2 Patients Pay for 58

August 17th, 2009 · 13 Comments

If you don't have a website or aren't happy with your existing one,
this might be the most important thing you read this year. Read on to
find out if you qualify for 6 months of website service for just $60
(or less). That's $10 a month or less.

But first, [Read more ->]

Read -> 13 Comments or leave your ownTags: Articles · Website

Should You Put Testimonials On Your Website?

June 29th, 2009 · 5 Comments

Last week I asked if you should put your fees on your website or not.
There were a ton of answers. You can still leave a comment with your
experience there.

The answers seem to be divided between people who: [Read more ->]

Read -> 5 Comments or leave your ownTags: Articles · Clinics ·
Resources · Website

Do you put your fees on your website?

June 18th, 2009 · 23 Comments

Quick question - do you put your fees on your website?

Most acupuncturists I've seen don't - some people actually use Google
Analytics to track how their web visitors look through their site. The
"fees" page is often the top exit page for the site - meaning when
people see that page, it's the last page they look at.

It's possible that when they see the fee, the web visitor decides to
make an appointment, and that's why they stop at the fees page. But
it's far more likely that they decided to look elsewhere.

I haven't heard from any acupuncturists who have successfully posted
fees on their sites, except for a few community acupuncture
practitioners. Their fees are obviously lower, so price isn't going to
be as much of an issue.

What's your experience?

Read -> 23 Comments or leave your ownTags: Issues

EFT - Try It On Everything

June 18th, 2009 · 2 Comments

A little while ago I asked for people's questions about marketing
acupuncture. If you have specific questions about growing a successful
practice, please post a comment and I'll try to answer it. The best
question gets a free copy of Try It On Everything.

However, I just found out that the Try It On Everything folks are
letting you set your own price. It's a good video - reminds me a
little of The Secret, with more of a documentary style. Check it out -
you may be able to use this in your clinic!

Read -> 2 Comments or leave your ownTags: Issues

Questions, Problems and Pet Peeves

June 15th, 2009 · 16 Comments

I haven't been writing much lately because my focus has been on a
couple of new projects. They're getting more exciting the closer I am
to finishing them. But I'd like to get back in the swing of things by
writing for you.

It occurred to me that you may have problems or questions that I'll
answer only by accident. Why not make it happen on purpose?

To make it more interesting - [Read more ->]

Read -> 16 Comments or leave your ownTags: Articles · Clinics · Issues
· Resources

The Federal Acupuncture Coverage Act of 2009

June 15th, 2009 · 1 Comment

Lexie Bennetts, L.Ac. of Colorado sent me this (Thanks, Lexie!). I
believe this is the first time ever that acupuncture has been given any
kind of federal coverage, apart from acupuncture in the military. You
can send letters to your senators and representative using AAAOMs fast
and easy letter-writing tool.

Don't stop there. Get your patients, family and friends involved!

The Details

The AAAOM (National Acupuncture Association) is issuing a call to
action letter writing campaign in support of HR 646. We are at the
forefront of a momentous change in U.S. healthcare, and acupuncture and
Oriental medicine is an important part of this crucial transition. In
supporting and passing HR646, we are creating a firm foundation for our
profession to propel from alternative medicine to mainstream, and we
need everyone's voice to make it happen!

WHAT IS HR 646 AND WHY IS IT IMPORTANT? [Read more ->]

Read -> 1 Comment or leave your own...Tags: Articles · Issues

How Do You Stand Out?

June 11th, 2009 ·

I just wrote about how domain names (web addresses like
AcupunctureClinicWebsites and Google) are commodity products,
so there's no reason to pay more than the minimum.

Unfortunately, if you don't stand out, people will try to pay YOU the
minimum. Everyone can compete on price, and try making up for the lower
price by selling more. It's a horrible way to make a living.

So how can you stand out? Here's a few ways:

Specialize.
I've already written about this, but specialization almost always
justifies a higher price and commands more respect. The only downside
is if you're excluding too many patients who aren't seeking your
specialization - especially if you live in a sparsely populated area.

Your Message.
A message that resonates with people gets attention. It could be as
simple as giving a talk at an organic grocery store, and saying "If
you're buying organic food, why wouldn't you want organic medicine?"
There's always a way to make people think. Find it.

Patient Experience
Pay attention to all parts of your patient's experience. Paying
attention to small details makes people think. Dan Clements at
Alternative Health Practice talks about doing this with quarters.
alternativehealthpractice/2008/05/the-unexpected-joys-of-gre
at-service.html

Have an Enemy
Controversy gets attention. Having a shared enemy bonds you with your
patients. Many patients try acupuncture after being severely
disappointed with the Western model of medicine. Why not explain just
why they were disappointed by drug therapies and surgery?

Personality
I know quite a few acupuncturists that succeed mainly through their
force of personality. Some are people persons. Some are not. But all of
them convey excellence and that the patient is in good hands.

How do you stand out?

-> Click to CommentTags: Articles · Clinics · Resources
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* Want More Patients?
The book, Never Market Again is simply the best way to get more
patients. No need to sell or spend a lot of money - your current
patients will bring you new patients, guaranteed!
The second best way is to have a website. Just one or two patients
will pay for the site for a full year. Since most sites get that
many a month, it pays for itself, and then some.
Usually you'll have to pay hundreds of dollars to have one set up,
then pay $10 a month. Even then, it costs money to make changes,
add photos, or generally make your website fit you.
Acupuncture Clinic Websites currently costs just $30 a month.
* ____________________
* Recent Posts
+ The Best Resource for Growing Your Practice
+ Results ARE Typical
+ Read Before New Years!
+ The Well Practice
+ Talking About Your New "Toy"
* Recent Comments
+ Alfonso on Do You Have "The Healer" Personality Type?
+ Richard on Do You Have "The Healer" Personality Type?
+ Dizzy on Do You Have "The Healer" Personality Type?
+ Amy Lee on Do You Have "The Healer" Personality Type?
+ Chris on Are Websites Worth It?

© 2006-2007 Acupuncture Clinic Marketing -- Sitemap -- Cutline by Chris
Pearson

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